Pushy design patterns
Today, e-commerce platforms use pushy design patterns to make users buy more.
The main goal of Kind Commerce is to move away from these patterns and build shopping experiences that give the user time and space to make informed and thought-through purchases. In order to get there, we need to start by recognizing and calling out problematic designs. This pushy design pattern library will help us do just that.
More articles you can read about the problem
The psychological traps of online shopping explained (Vox, article)
The negative impact of persuasive design (Medium, article by me)
The tactics retailers use to make us spend more – and how they harm the vulnerable (The Guardian, article)
Temu onboarding psychology (Growth Design, Case study, you might need to sign up for their newsletter to see their case studies, but if you are a designer interested in applied behavior science, you should already be signed up. They have amazing stuff!)
Dark Commercial Patterns (OECD report)
What could possibly drive positive change in the tech industry (Medium article, by me)
We have established: pushy e-commerce is a problem.
If we want to see this problem being addressed (which we do, of course), we have to make sure that more people know about the problem. That is why the most important thing we can all do is to raise awareness.
What you can do:
Share one of the articles above on a social media platform of your choice.
Share the pushy design patterns on LinkedIn or Twitter (or wherever you usually share this kind of content). You can use these visuals I created.
Recommend “Sustainable E-commerce design” as a topic at your local UX meetup. I’m happy to come and talk about it. Drop me a message here.
Bring this topic up with your colleagues and UX friends.
Your voice and engagement matters. Thank you for helping! ❤️