Hello there, I’m Anna 👋

I’m a UX Researcher and Kind Commerce is a passion project I’m working on in my free time. 

I’ve been obsessed with the problem of overconsumption for over a decade. Not just from a sustainability perspective but also the human side: why do we feel the need to accumulate, to always consume more and more? 

It was only ~3 years ago when I first realized the overlap with UX: online shopping experiences are engineered to make people buy more stuff. That is when the light bulb turned on: I can combine my knowledge in behavior science, sustainability, UX and business to challenge e-commerce design. Not the easiest thing to do under capitalism and perpetual growth, but oh well, this is what drives me. 

I used my master's thesis (2021) as an opportunity to dive deep into this topic and I haven’t stopped since. I started using the name Kind Commerce recently to make this project a little bit more official.

Hej!

I’m Anna, the woman behind Kind Commerce and can’t waint to hear from you!