We have an e-commerce design problem
Online shopping has become too pushy, manipulative, and exploitative…
Pushy & Deceptive Patterns
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Jason bought this item 10 minutes ago. 🛒
Pushy Patterns exploit cognitive biases to persuade users to buy more than they need.
Online shopping is too fast for good decisions
Companies use buy-now buttons instead of add-to-cart to reduce friction in the checkout and generate more impulse purchases.
…and the consequences are dire
Contributing to climate change
Overconsumption is a leading cause of climate change. Designed to maximize sales, e-commerce experiences are part of the problem.
Harming customers in more than one way
Overspending on unnecessary stuff due to Pushy Patterns puts the consumer in a difficult financial position. Not to mention that the overstimulating, manipulative online shopping environments can be a stressful experience.
Read customer testimonials →
Harming the business in the long term
While using Pushy Patterns to bump up this month’s sales numbers might be a solution in the short run, dissatisfied and exploited customers won’t build a long-term relationship with your brand.
